Over the years I have sat through many guest speakers almost all of which have only studied their topic and not lived it. My criteria for taking a guest speaker seriously is if you can google them and come back with more than just a facebook profile as their result. Ron Kornfeld turned out to be the real deal.
Ron turned the business plan from a "required element" into something which actually seemed to have some value and worth putting time into. I got a lot of my questions plus more answered by all the questions brought up. The part that I found most helpful is what your plan needs to include and look like to be taken seriously. His input actually made an impact because he has actually been the one denying and giving opportunities through the use of the business plan.
There were three things which must be watched throughout the paper
1. Uniform Depth
2. Internal Consistency
3. Editorial perfection
Something I am going to be aware of is uniform depth since a shorter section of my business plan may show a weakness and lack of knowledge I am going to need to make sure every section of my business plan is completely researched and to make sure I don’t go into too much detail on the aspects I am more familiar with such as marketing.
My paper is also going to need to be consistent and make sure there are no conflicting statements which will make me look less credible.
The editorial perfection is going to be one of the hardest aspects for me especially since it is going to be such a long document. I am going to need to have many people read over my final copy before submitting it either to the professor or prospect employer.